(Bloomberg) -- IBM Chief Executive Officer Ginni Rometty sees proprietary data combined with artificial intelligence technology as the competitive advantage for companies going forward.

When International Business Machines Corp. works with clients, it trains a unique version of its artificial intelligence technology, Watson, using proprietary data, and that information creates individual business insights that stay with the customer, Rometty said. That’s how Watson is different from its competitors that offer similar services around data analytics and machine learning, she said Wednesday in a speech at the company’s World of Watson event in Las Vegas.

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