IBM seeks to broaden its clientele of analytics-users with today’s release of three analytics products: Anti-fraud, Waste & Abuse, Next Best Action and CFO Performance Insight.
The vendor cites an IDC estimate that enterprises will invest more than $120 billion by 2015 to capture the business impact of analytics, across hardware, software and services. IBM is trying to stake their claim in that market. C-suites, in particular, are targeted for the expanding use of analytics with IBM’s new package.
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