IBM seeks to broaden its clientele of analytics-users with today’s release of three analytics products: Anti-fraud, Waste & Abuse, Next Best Action and CFO Performance Insight.
The vendor cites an IDC estimate that enterprises will invest more than $120 billion by 2015 to capture the business impact of analytics, across hardware, software and services. IBM is trying to stake their claim in that market. C-suites, in particular, are targeted for the expanding use of analytics with IBM’s new package.
“These new capabilities target the agendas of global business leaders operating in a world of accelerating complexity, unpredictability and massively available information,” said Bridget van Kralingen, SVP, IBM Global Business Services. “By integrating analytics into business processes and converting new insights into action, IBM is helping organizations transform big data from a threat into an opportunity, one that will be their most valuable natural resource.”
IBM boasts better control over financial performance enabled by its CFO product, which uses metrics and past data to guide financial decision-making.
The fraud product purports adaptive qualities that enable the system to learn from new data, as well as real-time detection and recommendations on resolving the matter. Next Best Action provides a comprehensive view of the customer—derived from traditional enterprise data and customer sentiment gleaned from social networks, logged customer service interactions and web click stream data—for insights, behaviors and preferences to base decisions off of.
According to a statement from the company, “dozens of companies IBM has acquired” contributed innovations and new predictive technologies to new software.
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