IIABA and Six Carriers Partner to Form Consumer Agent Portal

Leaders in the independent insurance agent distribution channel have formed Consumer Agent Portal LLC (CAP) to deliver digital marketing tools and services that increase the online market presence of independent agencies, brokers and carriers in personal lines insurance.

With development funding from the Independent Insurance Agents & Brokers of America Inc. (IIABA), CAP recently secured investments from six insurance carriers that all have representatives on CAP's board of managers:

• The Central Companies

• Safeco Insurance

• The Main Street America Group

• Selective Insurance Co. of America

• State Auto Insurance Companies

According to the IIABA, CAP is launching its industry services web solution in December to help independent agencies, brokers and carriers build their online brands and visibility in order to attract and interact with today's digital consumer.

IIABA also says that CAP will be delivering a consumer website in 2012 as a marketing resource to complement the industry services website. This portal will be the only online shopping solution to give consumers real-time comparisons from the largest selection of independent insurance carriers, as well as the ability to select local independent agents or brokers for service, customization of policies and advocacy.