For the past several years, ING has seen success in its multicultural sales. According to the company, they have been a driver of growth in its individual life and employee benefits business. Building on that success, ING announced it has added staff to further the sales efforts, particularly in its retirement services business. This multicultural sales team provides marketing and sales assistance, in-language and in-culture financial education programs, training, and other customized support to distribution partners, plan sponsors and ING's regional sales organizations.
"With multicultural populations growing nearly five times faster than the overall U.S. population, we want to accelerate our growth and leverage the opportunity in the market,” says Rob Leary, incoming CEO of ING Insurance U.S. “Our expanded capacity will better equip us to serve our distribution partners, plan sponsors and, ultimately, the multicultural Americans who are trying to save for their future and protect their families. This effort also underscores our continued commitment to multicultural markets, which are an integral part of the growth in our core businesses of retirement services, life insurance and financial solutions for baby boomers."
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