Even though they know it’s dangerous and, depending where they are, against the law, drivers continue to text behind the wheel, and Allstate Insurance Co. and Manitoba Public Insurance are doing their part  to put an end to it.

Allstate is partnering with Screenvision, a cinema advertising and alternative content programming company, to further publicize its "Delete Text Driving" public service announcement. Movie-goers will see the insurer’s 30-second PSA beginning today.

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