Chicago — Attracting new business continues to top many insurers' lists of business initiatives. New business may come from independent agents and brokers, or from exclusive agents, and keeping that business may require insurers to invest in or improve existing technology. Three recent examples include Massachusetts Mutual Life Insurance Co. (MassMutual), The Hanover Insurance Group Inc. and Zurich Financial Services.

MassMutual, Springfield, Mass., unveiled a new Web site that introduces career changers, industry veterans and college graduates to a career with MassMutual through the eyes and words of its agents.

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