Insurtech Hi Marley inks three clients for AI-based messaging

Hi Marley, an insurtech offering a digital messaging platform that combines AI and human agents, has signed three clients.

Insurers who use the platform can enable customers to share photos, opt in for proactive updates and get real-time answers to questions at claim time. It can be deployed as a whitelabeled website or an API. Routine answers are handled by a chatbot, while more complex inquiries are routed to human agents.

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A woman look at an Apple Inc. iPhone 7 Plus at a SoftBank Group Corp. store in Tokyo, Japan, on Friday, Sept. 16, 2016. Apple hopes its new iPhone 7 will help to stem a two-quarter decline in iPhone sales by enticing users to upgrade to the 7's faster processor and expanded memory options. Photographer: Yuya Shino/Bloomberg

The first complete implementation is from Buffalo, N.Y.-based Merchants Insurance Group, which rolled out the service in its claims organization across personal and commercial lines. Hi Marley has also announced agreements with West Bend and Hiscox.

“The Marley platform provides a means of instant communication with our customers, enabling customers to communicate using the latest technology," says Ken Carter, VP of claims for Merchants Insurance. Our claims team was up and running within a day, and the feedback from customers and our colleagues has been terrific.”

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