Insurtech startups Insurify and Next Insurance have launched chatbots – automated artificial intelligence platforms that can ask the questions required to quote and issue an insurance policy – on Facebook Messenger.

Facebook Messenger is increasingly a mobile communication platform of choice, according to both companies. Insurify, an online agency, has been using chatbots since its launch last January to sell insurance via SMS, or text messaging. The Facebook bot works much the same way, just in a different channel, says Snejina Zacharia, the company’s founder.

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