While many industry experts continue to debate the future of agents’ existence and consumers are increasingly willing to purchase life insurance online, agents and brokers have an opportunity to enhance their roles in the sales process through mobile applications.

Celent spent nine months researching carriers’ output of mobile platforms for producers to halting results. Twelve percent of the top 100 life insurers in North America have developed mobile tools for their sales force, according to the research and analyst firm’s report, “Mobile Technology for the Life Insurance Producer: Is It a Fad or the Future?” Nevertheless, nearly 50 percent of life insurers are investigating the use of mobile apps within their business. The investigating process has proven lengthy for insurers for a number of reasons, primarily the proliferation of platforms and services.

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