iPipeline, a marketing, selling and processing solutions company for insurance carriers, distributors and producers, has acquired Aplifi. Aplifi provides life and annuity software to the financial services industry.

iPipeline says the acquisition has created a transaction platform for the marketing, selling and processing of life, annuity, critical illness, pre-need, final expense and Medicare supplement products.

“iPipeline now has the largest life and annuities customer base in the industry today. Our plan is to strengthen Aplifi’s delivery and support capability to meet the expectations of financial services organizations looking for a long-term provider.  Simultaneously, we will take steps to integrate Affirm and other Aplifi solutions to create the industry’s most integrated product platform,” said Tim Wallace, CEO, iPipeline.

iPipeline adds that Aplifi’s experience in attracting carriers, distributors, agents and financial advisors to its Affirm for Annuities Compliance and Order Management software highlights the potential to expand its use within iPipeline’s customer network. iPipeline is focused on deepening our strategic value with customers and prospects in the broker-dealer segment of the industry. The company’s plan is to strengthen Aplifi’s delivery and support capability to meet the expectations of financial services organizations looking for a long-term provider.

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