The app represents the most recent phase of the Elite Access educational campaign, which kicked off in March, and includes Elite-Access.com, regional seminars, webcasts, training programs, multimedia marketing materials and an upgrade to Jackson’s Portfolio Construction Tool, now including alternative asset classes and correlation analysis.
“Jackson understands the importance of providing our sales force with fast, convenient and comprehensive mobile resources so they can introduce advisers to alternative investing strategies,” said Luis Gomez, VP of marketing strategy for Jackson. “The iPad app equips wholesalers with a one-stop shop to instantly customize sales presentations using all available marketing assets to meet each adviser’s unique needs, as well as demonstrate Jackson’s robust technology capabilities.”
According to Jackson, the Elite Access app includes information on Jackson’s money manager partners and the alternative investment options within the new product. In addition to information on the tax deferred structure of an annuity contract, the app also provides background on the packaged strategies in the Elite Access product.
“Jackson’s new iPad app is designed to support our team of more than 500 wholesalers as they work to outline the opportunity presented by alternative investing strategies,” said Clifford Jack, EVP and head of retail for Jackson. “As an organization, Jackson is committed to educating advisers on the importance of alternative investing strategies, given continued volatility and increased correlations in the traditional equity market. Utilizing alternative asset classes can help advisers construct counter-correlated portfolios, which helps address market fluctuations and provides the potential for greater returns.”
