Lemonade enters the Illinois market

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Lemonade, an insurtech operating in the homeowners and renters insurance markets, has been approved as a full-stack insurer in the state of Illinois and will begin selling renters coverage in that state.

This is the first geographic expansion for the company since its New York launch in the fourth quarter of 2016. It has applied for coverage in 48 total states. It hopes to be available in all of them by the end of this year.

“We’re excited to launch Lemonade in Illinois, and after the enthusiastic reception from New York, we can’t wait to see what Illinoisians have to say,” said Daniel Schreiber, Lemonade CEO and co-founder. “Lemonade offers a unique combination of value, values and tech, and we’re on track to make these available across the nation.”

Lemonade sells insurance through its mobile app and desktop internet sites, using big data and artificial intelligence to cut down on quoting time. Its business model involves insureds choosing a charitable organization to which it will donate unclaimed premium revenue at the end of each year. The idea is that by including an affinity component to its model, claims fraud will be disincentivized.

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