As the industry faces shrinking distribution, profitable growth is a top priority for life insurance executives in 2012. This is the essence of LOMA's annual industry forecast, which includes the results of executive interviews conducted on topics such as sales, distribution, use of technology and social media, as well as the effects of regulation during the next 12 months. LOMA is an industry group comprising life insurance professionals.

Despite several challenges facing the life insurance industry, reports LOMA’s Resource Magazine, executives anticipate opportunities in 2012.

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