The insurance industry is in the middle of a data and analytics arms race, with carriers building ever-more-powerful information systems in an attempt to manage risk better than their competitors.

But after insurers are done with the first level of investments in data and analytics infrastructure and staff, a new front will open up, according to Novarica’s Jeff Goldberg, SVP of research and technology. The coming battleground will be in using machine learning and artificial intelligence to get even deeper insights about policyholders and prospects.

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