Manulife has launched a version of its Vitality wearable-powered life insurance product in Canada.
The company introduced the program through subsidiary John Hancock in the U.S. last year. The insurer also has an Asian program, ManulifeMOVE.
As with the U.S program, Manulife will award customers Vitality Points when they complete health-related activities like exercising and getting annual health screenings. The company said at a recent conference that it is pleased with the progression of the U.S. version and is looking to expand the strategy.
“Manulife is changing the whole notion of life insurance,” said Marianne Harrison, president and CEO of Manulife Canada, in a statement. “Manulife is now actively partnering with customers who want to achieve physical and financial health and overall wellbeing.”
Manulife Vitality members will receive a free bilingual Garmin vivofit3 wearable to help track progress. Other devices customers may own can also be integrated, according to the company. Members can further engage with the product through the Manulife Vitalitymobile app, it added.
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