Springfield, Mass. - Massachusetts Mutual Life Insurance Co., Springfield, Mass., is taking podcasting to new levels by using it to provide its field sales force with company news, product information and marketing tips.
MassMutual is using the latest MP3 technology to create a 15-minute weekly audio program in the form of a digital audio file delivered via the Internet to field representatives.
MassMutual's National Center for Professional Development (NCPD), a unit at the company responsible for providing training content and opportunities for MassMutual's field force, writes, produces and distributes a user-friendly educational and training program called "Radio NCPD," which is designed to provide concise, engaging and informative programs to enhance knowledge and productivity.
Podcasts are available by subscription, and any member of MassMutual's field force is eligible to receive them for free, including general agents, agents, sales managers, trainers and recruiters. Subscribers automatically receive the podcast each week on a Monday. Field associates can either play the podcast on their computer or laptop, or transfer the file to their portable MP3 player and listen to it anywhere at their convenience. Each week, listeners are provided content on a wide range of topics, including updates on product information, underwriting policies and procedures, interviews with MassMutual's top sales representatives and tips for success in particular markets.
MassMutual has been offering podcasts since early February. Currently, more than 700 of MassMutual's field force subscribe to the weekly program, and that number continues to grow, reports the company. Subscribers are invited to provide regular feedback to the NCPD on content they would like to hear, which results in timely and informative programs that speak directly to the interests of listeners.
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