In its report, “Forecast: Master Data Management, Worldwide, 2010-2015," the research and advisory firm predicts a 21 percent increase in MDM revenue from 2011. By 2015, MDM revenue is anticipated to swell another 40 percent to $3.2 billion. Regionally, the U.S. and Europe will lead the MDM market, though the fastest rate of MDM software revenue growth will be in Asia by 2013.

Gartner research director Colleen Graham said that cross-discipline capabilities with master data management have increased the market’s importance, especially as trends like social data, big data and cloud computing ramp up.

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