To integrate with the Federally Facilitated Marketplace (FFM) Medical Mutual of Ohio has selected Benefitfocus, a cloud-based benefits software provider, to build a private insurance exchange for both group and individual market segments.

Benefitfocus Marketplace technology creates a full-service online private insurance marketplace with interactive multimedia features such as intelligent virtual assistants, animated videos and mobile capabilities, as public exchanges come into play on Jan. 1, 2014, according to Benefitfocus. The Medical Mutual Marketplace is expected to be available for employer groups and individuals starting in October of this year.

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