New York — MetLife Inc. recently launched Simplified by MetLife, a new online micro site for consumers, and released a new animated short film entitled “Everybody into the Pool.”

Simplified by MetLife is located at The site is designed to remove the guesswork associated with the purchase of insurance. Among the new tools available is a Life Insurance Selector Tool, which helps to remove purchase barriers, and helps consumers to feel confident and comfortable during the life insurance decision-making process. Additional consumer education activities are scheduled for release in the spring.

The online tools were based on a recent MetLife educational campaign with its financial services representatives, which began in June 2007, to help alleviate consumer confusion, correct misperceptions about life insurance, and offer instead a better understanding of how much life insurance and what type of policies are appropriate for their protection needs.

“At MetLife, we know it is important to empower our clients to play a greater role in the insurance decision-making process,” says Joseph Jordan, MetLife SVP of Individual Business Marketing. “By having these tools online, consumers will have more confidence in knowing what life insurance coverage they need to protect the ones that depend on them the most. Then, they are much better prepared to have a collaborative discussion with their financial services representative to put that coverage in place.”

With a catchy jingle and an animated demonstration of how insurance works, the educational film, “Everybody into the Pool,” is designed to help the American public understand how insurance works, and also explain, as a public service, how insurance contributes to the good of society. The film can be seen at

“Consumers want the protection and guarantees provided by insurance,” says Beth Hirschhorn, MetLife’ s chief marketing officer. “But too often people put off the coverage they know they need because of the perceived complexity surrounding insurance products. We are addressing these perceptions through our educational campaign and our new online Simplified tools.”

Source: MetLife Inc.

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