Boston - New York-based MetLife and Babson Executive Education held their second annual Thought Leadership Conference this week in Wellesley, Mass. The meeting brought together key players in the Internet and multi-channel marketing arena to discuss innovative practices for understanding the multi-channel marketing mindset.

Partnering with Babson College, a Wellesley Hills, Mass., provider of executive education, MetLife hosted leaders from a range of industries that focused on two main themes: multi-channel marketing innovative practices and measurement techniques. Among agenda topics were the emergence of new customer channels, including blogs, tags and mobile marketing, increasing online consumer engagement, the importance of commerce-driven Web sites with consistent brand and user experience, and integrating telephony into marketing plans.

MetLife and Babson College also hosted an open forum to address the opportunities and barriers for multi-channel marketing that surfaced at the conference, as well as proposed research topics.

Source: Business Wire


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