Life/annuity insurers don't deal directly with consumers as frequently as their P&C counterparts, which has led to a slower transition to mobile channels both in terms of what they offer policyholders and agents/brokers.

They may, however, be turning a corner, as life/annuity insurers have more mobile and tablet projects in motion or planned than P&C insurers for next year, according to "U.S. Insurer IT Budgets and Projects 2014," a recent survey from Novarica.

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