Kansas City, Mo. - The National Association of Insurance Commissioners (NAIC) has selected CooperKatz & Co. to promote a major national public education program focused on teaching consumers how to select the right type of insurance coverage to fit their needs and how to protect themselves from buying worthless policies from fake insurance companies."We chose CooperKatz for their broad knowledge of insurance issues and deep experience in consumer public relations," says Catherine J. Weatherford, NAIC executive vice president and CEO. "They demonstrated a combination of solid strategic thinking, outstanding creativity and great enthusiasm to help us achieve our goals."
"We are thrilled to be working with the NAIC and the state insurance commissioners on this important assignment," says Andy Cooper, principal of CooperKatz. "We love to dig into complex material, distill its essence and find innovative ways to give consumers new insights."
The NAIC's agency selection process spanned several months during which over 60 agencies were invited to respond to a comprehensive RFP. Of the more than 30 submissions, the NAIC selected four finalists to make presentations to an executive review panel in Kansas City in late September.
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