New York Life Launches Korean Language Web site

New York - In an effort to enable Korean-speaking policyholders and agents to access and learn more about its products and services, New York Life has launched a Korean-language Web site at www.newyorklifekorean.com. "The Korean-language Web site is part of New York Life's continued effort to serve the Korean community in the United States," says Janet Choi, assistant vice president of the Korean market at New York Life.The Web site contains information on insurance and financial products. An education center provides helpful tips for first-time life insurance buyers dealing with life-changing events including the birth of a child, purchasing a home, getting married and entering retirement. Customers can use the interactive forms and e-mail addresses to submit questions and requests. The site also provides access to information on career opportunities at New York Life.

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Additionally, New York Life has built a comprehensive internal Web site to support agents working in the Korean market. The Korean-language intranet offers more than 100 in-language materials for agents to help serve their clients.

Source: New York Life Insurance Co.


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