New York Life Insurance Co. is changing its wholesaling model, citing distributors' desires and the opportunity to increase its sales of investment, annuity and guaranteed-income products.

Starting in January, the company's wholesaler force will be organized so that banks and other distributors will have one generalist to deal with, rather than multiple product experts, said Mike Coffey, who is a senior vice president for third-party distribution in New York Life's retirement income security operation.

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