The seemingly endlessly ballyhooed soft market continues to linger for the property/casualty industry. In November, the composite rate for P&C placements in the United States was -5%, according to research from MarketScout. The previous three months showed a composite decline of -4%.

“Our studies reflect increased competition for accounts ranging in premium size from $250,000 to $1 million," says Richard Kerr, MarketScout's founder and CEO. "Insurers who traditionally focused on small guaranteed cost accounts are moving into the middle and larger market sectors to get a shot at larger accounts which many insurance executives feel generate a higher profit margin for both insurers and intermediaries. Insurers collect more premium and agents normally get full commissions.

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