Philadelphia Insurance Co. is launching the Cover Pro Media insurance coverage offering to meet the needs of both media companies and organizations that create or distribute media content. Philadelphia says insurance protection is needed, but often lacking, to protect companies from defamation, libel, copyright infringement, invasion of privacy and other liabilities.

Philadelphia says the coverage provides solutions addressing both online and offline exposures that social media, publishing, film production, provision of content, and broadcasting pose to most organizations in a virtual world. Cover Pro Media includes automatic coverage for independent contractors providing media activities on behalf of policyholders and protection for public appearances.

The solution compliments the company’s other management liability products to better protect its customers, the company said. Philadelphia already offers a cyber security liability, and expansion into the media liability market is an area in which the company said it can offer value and customer service. Coverage for the product is available on either a claims made or occurrence basis.

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