NEW YORK--Vettro, a leading provider of mobile enterprise applications, today announced that Phoenix Life Insurance Company, a subsidiary of The Phoenix Companies, Inc., has selected Vettro RainMaker to empower its sales managers and wholesalers with always-available access to via BlackBerry from Research In Motion (RIM).

Vettro RainMaker for with BlackBerry will enable Phoenix to more effectively gather assets and enhance the quality of customer interactions by allowing field wholesalers to create, access and update vital sales information directly from their BlackBerry devices. Direct integration with the company's service provides a seamless connection between internal desktop-based CRM users and field reps using Vettro's mobile CRM solution, which will facilitate coordination between the two teams and reduce response times to customer requests.

"Phoenix is excited to be a leader in the financial service industry in adopting mobile CRM. Our decision to deploy Vettro RainMaker further strengthens our commitment to serve our customers as their 'partner of choice' and will allow us to respond to their needs in close to real time," said Bob Primmer, senior vice president, Life Distribution and Sales for Phoenix. "When evaluating mobile CRM solutions, Vettro RainMaker for was superior in terms of its cost effectiveness, ease of use, and minimal impact on our current IT infrastructure. Without the need for a Web connection to remain productive, our mobile workforce will have a high level of accessibility and flexibility."

OKERE, a CRM consulting firm focused on the financial services marketplace, recommended Vettro RainMaker as the best-fit mobile solution for Phoenix.

"Implementing CRM successfully within enterprise financial services organizations requires deep domain expertise and access to the appropriate enabling tools to drive user adoption," said John Orrock, president and chief executive officer of OKERE. "Vettro RainMaker was clearly an ideal choice for the customer and OKERE because of its unique ability to detect and adapt to all the customizations within This eliminates the traditional impediments to mobile CRM adoption by removing additional development requirements without compromising functionality."

As Vettro RainMaker is installed completely wirelessly via the BlackBerry platform, it is deployed with minimal IT support, and users can be ready to use the service in a matter of minutes. Additionally, the mobile CRM service is fully integrated with the telephony and e-mail capabilities of BlackBerry devices, allowing users to launch voice calls and e-mails directly from a contact record, and automatically record these communications as sales activities.

"We are extremely pleased that Phoenix has selected Vettro RainMaker to help strengthen its tradition of excellence in customer care and retention," said Joe Rymsza, president and chief executive officer of Vettro. "Vettro RainMaker was built from the ground up as an enterprise-class solution, designed to deliver value through all customer touch points of the organization, including management, sales, marketing and customer support."

"With increasingly mobile and competitive business environments, the need to remain connected to corporate information, customers and colleagues has become more important than ever," said Mark Guibert, vice president, corporate marketing at Research In Motion. "Leading companies like Phoenix are embracing BlackBerry and powerful wireless CRM services such as Vettro RainMaker to enhance customer relationships and increase productivity through mobile access to timely information."

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