Atlanta - The Professional Insurance Marketing Association (PIMA), Fort Worth, Texas, selected Online Insight Inc., as its bronze medal winner for the company's end-to-end sales solution for a major healthcare client. The award was distributed as part of PIMA's Marketing Methods Competition.

The Atlanta provider of advanced guided selling and market intelligence solutions was recognized for its eMpower Suite as part of an end-to-end sales solution being utilized to sell individual healthcare policies by an Indianapolis-based health plan provider.

Utilizing proprietary dialogue-guided selling technology, the eMpower Suite captures buying motivations and preferences from each prospect/customer at the point of interaction and uses this information to guide individuals to the products/services that best fit their specific preferences. Feeling they have found the right product to meet their needs, prospects are more likely to execute a call to action immediately, helping companies to close more sales, faster, at a lower cost.

In addition to helping clients drive new revenue, the eMpower Suite provides companies with access to real-time data on buying motivations, which enables them to develop more personalized and relevant sales, marketing and product development strategies that produce measurable results.

In its 31st year, PIMA is a not-for-profit organization for insurance marketers that consists of third-party broker administrators, insurance carriers, and allied business partners involved in the direct marketing of insurance products.

 Source:  Online Insight Inc.

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