Pitney Bowes Business Insight Launched

Pitney Bowes Software Inc., a wholly-owned subsidiary of Pitney Bowes Inc., announced Pitney Bowes Business Insight, a new business unit composed of Pitney Bowes MapInfo and Group 1 Software. As one organization, Pitney Bowes Business Insight provides all the integral location and communication intelligence offerings that companies need to secure an accurate view of their customers and effectively integrate it into daily business operations. Armed with this critical data analysis, companies are able to realize increased revenue, improved profitability and enhanced operational efficiency.

Pitney Bowes, a provider of mailstream technology that helps organizations manage the flow of information, mail, documents and packages, acquired Group1 Software in 2004 and MapInfo in 2007. In addition, the company acquired Australia-based Encom Technology, a leading innovator and major supplier of specialist software, data and services to the global mineral exploration and petroleum industries, in 2007.

As one entity under the Pitney Bowes umbrella, Pitney Bowes Business Insight is designed to create value for customers across a much broader spectrum of business challenges. Thousands of organizations in all industries—from restaurants and insurance agencies to financial services organizations, government agencies and telecom providers—rely on location intelligence, predictive analytics, operational intelligence and communications management solutions from Pitney Bowes Business Insight to identify and act on new opportunities that drive profitable growth, reports the company.