Plymouth Rock Assurance, a New England auto insurance company, reports that more than 16,000 Massachusetts drivers have taken advantage of its free eReminders service. The eReminders service, launched in April 2008, offers all Massachusetts drivers, even those not insured by Plymouth Rock, the opportunity to receive free e-mail reminders 30 days before their license or registration expires or their annual automobile inspection is due.

Since the program’s inception in 2008, the number of Massachusetts drivers signing up for the free reminders has steadily climbed. The combination of a sign-up process that takes less than a minute and a service open to all Massachusetts drivers, regardless of whether they are Plymouth Rock customers, has made the eReminder service a popular offering in Plymouth Rock’s MYLES (Make Your Life Easier) suite of services. Thousands of Massachusetts drivers have already received e-mail notifications, and have avoided fines and increased insurance costs as a result of taking care of renewals on time.

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