Preferred Concepts Announces Corporate Rebranding

Preferred Concepts LLC, an insurance program administrator and specialty broker, has reorganized into three divisions: Preferred Underwriting, Preferred Brokerage and Preferred Advantage. Preferred Concepts also says it will enhance its online agent/broker platform, ezumbrella.com, with features that aim to shore up efficiency.

The company’s three new divisions encompass all aspects of client service across the full spectrum of company offerings, says Preferred. Preferred Underwriting will house the program business offerings that provide primary general liability, high-limit umbrella liability, and property policies tailored to real estate, hospitality and other industries.

Preferred Brokerage, formerly Mercator Risk Services, provides wholesale brokerage services for large P&C risks. Preferred Advantage organizes service by specialty, including professional liability for all risks (formerly Mercator Pro) and small business insurance solutions (formerly Mercator Select).

Preferred says the online platform, ezumbrella.com, offers new features, including a shortened application for qualified risks and more than 1,000 eligible NAICS. The platform continues to enable agents and brokers to quote, bind and issue customized umbrella liability insurance for risks in construction, hospitality, manufacturing, real estate, retail, restaurant, service or wholesale, says Preferred.

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