Progressive Announces More Mobile Offerings

Reacting to comScore Inc.’s declaration that one in four mobile users now have smart phones and Nielsen’s estimates that by this time next year the number will be one in two, Progressive announced it has expanded its mobile offerings:

• Enhanced car insurance offerings. Drivers can now get Progressive car insurance quotes through any mobile browser at http://mobile.progressive.com, the insurer says. Mobile quoting is available in more than a dozen states and will expand to more states throughout 2011. Customers can also add Roadside Assistance to their policies and call for help with Progressive’s iPhone and Google Android operating system apps. And, they can access helpful safety tips and how-tos, such as how to jump-start a dead battery and how to change a flat tire.

• Flo-isms app. Progressive's new "Flo-isms" app includes 48 popular sound bites from Progressive's fictional sales clerk featured in its commercials. The app, featuring Flo's voice, is available on the iPhone, iPad, iTouch and Google Android operating system.

• Art collection app. The Progressive art collection app features select pieces from Progressive’s contemporary art collection, which exists to inspire innovation and creativity within the company. People can view 40 pieces of art, learn about each piece and the artist who created it, and share links to it with friends through e-mail and social networking sites such as Facebook and Twitter. The application is available on the iPhone, iPad and iTouch.

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