Progressive’s mobility strategy is expanding. The direct-to-consumer property and casualty insurance provider released new mobile apps for IPhone and Adroid this week, giving consumers the ability to access instant rates, purchase insurance before driving their new car off the lot, and receive weather alerts for the ride home.

The uptick in Americans’ use of mobile devices has not been lost on Progressive. According to the Pew Research Center’s Internet and American Life project, 35 percent of American adults own a smartphone. In the last quarter, Apple sold 9.25 million iPads. Progressive maintains that more than 230 million Americans already use mobile devices, and by 2014, the mobile Internet will overtake desktop Internet use.

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