Progressive Drives Past Internet Milestone

Mayfield Village, Ohio - One million consumers have heeded the call of the Drive Insurance from Progressive marketing campaign and visited driveinsurance.com to find out more about the benefits of buying auto insurance through an independent agent or broker, including personal service and advice, competitive rates, and choice.The Web site was introduced in December 2004 as part of the launch of the Drive brand, which promotes the more than 30,000 independent agencies that sell Drive Insurance products across the country. The Drive Group of Progressive Insurance companies is the country's number one writer of private passenger auto insurance through independent agents and brokers.

Drive also recently enhanced the Web site's popular "Find an Agent" feature. The feature is used, on average, more than 5,000 times a week by consumers looking for an agent or broker writing Drive personal auto, motorcycle, boat, RV or commercial auto insurance. Now, consumers looking for an agency offering Drive commercial auto insurance will get a list of Drive agencies with commercial truck insurance specialists highlighted by a truck icon.

Consumers, prompted to go to the Web site in Drive's national television advertising campaign, can use "Find an Agent" to find a Drive agency using search criteria as broad as ZIP code or as specific as an insurance product.

Drive customers can also use the Web site to access their policy. Customers can log in to the "Manage Your Policy" feature to view and print policy documents and ID cards, update their personal information, quote policy changes, and more.

"One million visitors is an exciting milestone and a pretty good indicator to us that Drive is getting the message out to consumers about the benefits of doing business with independent agents and brokers," says Drive Group President Bob Williams. "Our plan is to continue to enhance the site - now a key part of the Drive brand - to make it even more visible and more popular and an even greater tool for our agents and brokers."

Source: The Progressive Group of Insurance Cos.

For reprint and licensing requests for this article, click here.
Customer experience Core systems Digital distribution
MORE FROM DIGITAL INSURANCE