Mayfield Village, Ohio - The Drive Group of Progressive Insurance Cos.'s Web site (www.driveinsurance.com) received a "Standard of Excellence" WebAward in the insurance category from the Web Marketing Association (WMA).The WMA judged more than 2,300 Web sites from 35 countries that were entered into the 2006 competition. Each site was assigned three or more judges from a panel of independent Internet experts and evaluated on seven criteria including: design, innovation, content, technology, interactivity, copywriting and ease of use.
The judges scored Drive's Web site above the industry average in "interactivity," "design," "content" and "copywriting." One judge said the site "...creates a positive interactive environment for the target audience; navigation is easy to use and fairly consistent."
The Web site enables independent agents to promote their agencies on the Internet through the Web site's "Find an Agent" and "Get a Quote" functions. The site is also designed to help consumers find an agent, get a fast, free auto insurance quote and--if they like the quote--send it to the agent in the form of a referral. Customers can also take advantage of secured access to their Drive policy to view coverage's, make routine policy changes, view and print ID cards and other documents, view claims information and more.
"Drive is a cornerstone of profitable growth for independent agencies, and getting the Standard of Excellence WebAward reinforces that we're meeting one of our key objectives--to provide innovative technology that makes it easy for independent agents to do business with their customers and with us," says Bill Everett, Drive's online experience manager.
Source: The Drive Group of Progressive Insurance Cos.
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