Progressive's Website Garners Top Honors

In its most recent Insurance Carrier Scorecard, Keynote Competitive Research, the industry analysis group of Keynote Systems Inc., named Progressive Insurance’s website the top website in the car insurance industry. The scorecard, which is part of Keynote’s Online Excellence Competitive Research Study, rates companies on nine categories. Progressive has received top honors on 18 of the last 19 scorecards, dating back to 2000.

Progressive says it rose three points from its previous overall score and finished first in seven of the nine categories. In the scorecard summary, Keynote recognized Progressive for being innovative without sacraficing quality or security. The company's integration of mobile is also lauded, where Progressive says it continues to introduce new functionalities.

Progressive says Keynote produces the Scorecard by rating insurance websites based on how easy it is for shoppers to do things like get a quote and buy car insurance. To create the Scorecard, Keynote analysts reviewed websites and interviewed company representatives from 11 well-known insurance companies.

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