Prudential Financial Inc. created a one-page XpressLife program to enable third party brokers and general agencies to more easily initiate new business with the Newark, N.J.-based insurer through Prudential Xpress. Launched in March 2001, Prudential Xpress provides third party distributors with tools to market products offered by Pruco Life Insurance Co. and to initiate business, manage cases online and obtain marketing materials. Third party distributors can use the one-page XpressLife program for Pruco's individual life product portfolio. They complete a one-page QuickForm to initiate the underwriting process. The QuickForm can be mailed, faxed or submitted online. When the QuickForm is received, Prudential will contact the applicant to gather administrative and medical underwriting information.
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