Prudential Group Insurance, a business of Prudential Financial Inc., has named Michelle Crecca as senior VP of strategy and CMO. Crecca will be responsible for integrating strategy, marketing and communications functions, and increasing visibility and understanding of the brand and value proposition. Crecca reports to Lori Fouché, CEO.
Crecca most recently served as executive VP and CMO with Webster Financial Corp. Prior to her career at Webster, she spent seven years with Citigroup, progressing through various marketing, line-of-business, and product and channel management roles.
Crecca’s experience in the financial services industry will be helpful to Prudential Group, particularly as the company looks to improve market-facing and analytical insights that will drive sustainable, profitable results, said Prudential Group.
Crecca currently sits on the Board of Trustees for the Connecticut Women’s Hall of Fame, an educational nonprofit devoted to celebrating the achievements of women and girls.
