Prudential Group Insurance, a business of Prudential Financial Inc., has named Michelle Crecca as senior VP of strategy and CMO. Crecca will be responsible for integrating strategy, marketing and communications functions, and increasing visibility and understanding of the brand and value proposition. Crecca reports to Lori Fouché, CEO.

Crecca most recently served as executive VP and CMO with Webster Financial Corp. Prior to her career at Webster, she spent seven years with Citigroup, progressing through various marketing, line-of-business, and product and channel management roles.

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