The Privilege Underwriters Reciprocal Exchange (PURE) is offering complimentary devices and a year-long subscription to Cellcontrol’s distracted driving-prevention technology for drivers under the age of 18.

Cellcontrol device plugs into on board diagnostics (OBD) port in a vehicle to disable mobile devices, including cell phones, laptops, and tablets, while the user is driving. The device does not rely on a GPS function, but works in conjunction with an application loaded onto the mobile device, which means the system works with non-smartphones as well.

PURE is also offering Cellcontrol discounts to its entire body of members.

“Involving insurance providers in the fight against distracted driving is crucial to the long-term safety of American drivers,” said Chuck Cox, SVP at Cellcontrol. “It’s an unfortunate reality that sometimes safety alone is not enough to motivate drivers to utilize a technology solution to prevent distracted driving. Programs like the one we have developed with PURE provide extra incentive for drivers to use a distracted driving solution, which will result in safer roads across the country.”

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