Cellcontrol device plugs into on board diagnostics (OBD) port in a vehicle to disable mobile devices, including cell phones, laptops, and tablets, while the user is driving. The device does not rely on a GPS function, but works in conjunction with an application loaded onto the mobile device, which means the system works with non-smartphones as well.
PURE is also offering Cellcontrol discounts to its entire body of members.
“Involving insurance providers in the fight against distracted driving is crucial to the long-term safety of American drivers,” said Chuck Cox, SVP at Cellcontrol. “It’s an unfortunate reality that sometimes safety alone is not enough to motivate drivers to utilize a technology solution to prevent distracted driving. Programs like the one we have developed with PURE provide extra incentive for drivers to use a distracted driving solution, which will result in safer roads across the country.”