GREENVILLE, S.C-- RBC Insurance is providing consumers the  ability to acquire life insurance in as little as 15 minutes at its Web site located at

Policies can be secured without physical exams, sales agents, waiting periods and extensive paperwork. The site offers instant approval for qualified applicants -- and a virtual self-service buying process that allows purchasers to submit applications and have their policy accepted, underwritten and issued during a single online session, in as little as 15 minutes.

"By shortening the application time period, this method of buying insurance will likely appeal to married couples, young families, business people and anyone who finds themselves constantly pressed for time," says Jim Sharkey, vice president of business development for Liberty Life Insurance Co., a U.S. subsidiary of RBC Insurance.

Applicants can get a quote, complete a short application, answer a few health-related questions, specify form of payment, and electronically sign --all online. The application information is forwarded for automated underwriting and review in a secure electronic environment, and a policy is issued or denied at the rate quoted, generally within seconds.

Policies, which are underwritten by Liberty Life Insurance Co., are available in coverage amounts from $25,000 to $150,000 in 10-, 15- and 20-year term options, with competitive simplified-issue rates. Purchasers have 31 days to evaluate their policies and can cancel for any reason to receive a full refund.


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