Cambridge, Mass. — Despite a long-term future marked by commoditization, enterprise spending on Web 2.0 technologies will surge over the next five years, growing 43% each year to reach $4.6 billion globally by 2013, according to “Global Enterprise Web 2.0 Market Forecast: 2007 To 2013,” a new report by Forrester Research Inc. The five-year Forrester forecast includes a breakdown of future business spending on technologies such as social networking, RSS, blogs, wikis, mashups, podcasting and widgets, as well as an analysis of enterprise Web 2.0 spending across North America, Europe and Asia Pacific.
Forrester believes that Web 2.0 technologies represent a fundamentally new way to connect with customers and prospects, and harness the collaborative power of employees. Large enterprises such as General Motors, McDonald’s, Milwaukee-based Northwestern Mutual Life Insurance and San Francisco-based Wells Fargo have all made heavy use of these tools, and 56% of North American and European enterprises consider Web 2.0 to be a priority in 2008 according to a recent Forrester survey.
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