Dublin, Ireland - Insurers will benefit from a trend in wide-spread adoption of electronic capture of patient data, according to Research and Markets, Dublin, Ireland. In a newly released report, Research and Markets says many businesses already routinely capture documents and data for both regulatory and business intelligence purposes. But health care in the clinical setting has resisted this industry-transforming technology for nearly 20 years, citing the lack of user-friendly interfaces for busy health care providers, lack of workflow understanding on the part of vendors, the expense and complexity of implementation and maintenance solutions, and, simply, the lack of a transparent return on investment for providers. Research and Markets addresses this in "How Electronic Data Capture Will Change Healthcare and Pharmaceutical Marketing," an addition to its offerings of market research reports and industry newsletters.

Both health care providers and biopharmaceutical companies will likely be swept up in the coming change, according to Research and Markets. In a world where health information can be captured, measured, shared and compared, patient health outcomes information will become a paramount form of business intelligence.

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