British insurance giant RSA has made its first investment in an insurtech startup, with the goal of improving its pet insurance line.

RSA invested in PitPatPet, a company that makes a device for dog collars that measures the animals vital statistics and activity level, and makes recommendations via a mobile app for owners to encourage healthier habits.

"We essentially provide private health insurance for dogs and just like the human healthcare market, education and encouraging prevention of disease is paramount," says Kenny Leitch, global connected insurance director, RSA. "We have been looking for the right partner to work with us and our customers. PitPat offers us a powerful and practical way of generating lots of secure and robust data about 200 breeds of dogs that is both incredibly easy for us and valuable for our customers."

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