Some good news regarding the insurance industry’s reputation: Small-business owners trust independent insurance agents and commercial insurance carriers significantly more than banks, health care companies and stock brokers.

As part of a broader effort to stay appraised of the evolving needs of small businesses, The Hanover Insurance Group Inc., a P&C insurer, commissioned The Pert Group, a third-party independent consulting and research firm to conduct a study. The study, based on a survey of 501 small-business owners with less than 30 employees, reveals that independent agents are trusted 48 percent more than banks, 97 percent more than health care companies and 295 percent more than stock brokers. Carriers are trusted 25 percent more than banks, 66 percent more than health care companies and 150 percent more than stock brokers.

Register or login for access to this item and much more

All Digital Insurance content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access