Securian Financial Group has named Siddharth “Sid” Gandhi to the newly created, tech-centric position of chief strategy and customer engagement officer.

In this new position, Gandhi will make data-driven investments to enhance customer experience and increase brand awareness, according to the company. Gandhi, who has been with Securian since 2010, previously oversaw Securian’s enterprise digital strategy, covering web, mobile and data analytic capabilities.

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