After 20-plus years running digital advertising and e-commerce for prominent U.S. retail brands, Susan Sachatello’s arrival at CUNA Mutual Group was nothing short of an accident. “A recruiter asked me to suggest some people to meet with CUNA Mutual,” she says. “But they ended up wanting to meet me instead.”

Sachatello quickly recognized insurance was ripe for a direct–to-consumer business model, similar to those she helped execute as chief marketing officer of both Lands’ End and Victoria’s Secret.

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