Although asset management is a relatively new focus for carriers, they're on a steady course for targeting affluent customers with a wave of products and services.As the U.S. economy caught wind during the past decade, more consumers joined the ranks of the affluent population. Recognizing this socioeconomic shift, insurance carriers began steering their business strategies toward asset management services.

Carriers already possess customer data and have friendly agents who are only a handshake away. Experts agree that insurers are in a prime position to offer consumers a crash course in asset management.

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