The platform is designed to help Starr automate the sharing and exchanging of information and business intelligence between underwriters and producers, as it relates to specific classes of risk, types of exposure and clients.
ProspX says Starr will release InsiderConnect, an electronic marketing platform that delivers targeted insurance industry, line-of-business and carrier-specific news and intelligence to producers via a custom e-newsletter. The platform will enable Starr to deliver custom content that matches specific opportunities in a producer’s new and renewal sales pipeline, helping to elevate key differentiators and expand global reach.
Starr also recently launched an iPad app detailing its portfolio of products, senior leadership team and global footprint designed to engage producers and customers.
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