As the health insurance landscape changes, so do middle market companies’ views on their relationships with brokers. The majority of companies surveyed by TNS, a Kantar Group company, view their employee health insurance broker or agent as a valued partner. In 2014, most companies—including smaller (fewer than 50 employees) and larger (more than 50 employees) companies—will be relying more heavily on their brokers to help them navigate through the choices offered under reform. This is evidenced by 75% of companies who think their health insurance broker will play a more important role in their relationship over the next three years.

Currently, businesses believe their health insurance brokers:

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