American Family Insurance, Madison, Wis., is targeting teens with an integrated marketing initiative designed to educate young drivers on the importance of safe driving.

Leveraging National Teen Driver Safety Week, the insurer has partnered with MTV and Mindshare Entertainment to promote a five-episode series called “The Road to the Woodies.” In the series, a teenage driver navigates closed-course obstacles and typical teen distractions to improve her driving skills using American Family Insurance’s proprietary Teen Safe Driver program.

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