American Family Insurance, Madison, Wis., is targeting teens with an integrated marketing initiative designed to educate young drivers on the importance of safe driving.
Leveraging National Teen Driver Safety Week, the insurer has partnered with MTV and Mindshare Entertainment to promote a five-episode series called “The Road to the Woodies.” In the series, a teenage driver navigates closed-course obstacles and typical teen distractions to improve her driving skills using American Family Insurance’s proprietary Teen Safe Driver program.
Register or login for access to this item and much more
All Digital Insurance content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access